Email Software usually refers to the two pieces of software in Email Marketing:
- Email Marketing Software
- Email Client Software
Email Marketing Software is generally a software package that contains features to be able to send bulk email to audiences. The advantages of using Email Software of this nature is the ability to utilize a tool to create Email Newsletters to stay in touch with current customers, or gain the interest of potential future customers and send the email out with ease.
Many Email Software packages offer the ability to build Mailing Lists which are simply a list of e-mail addresses of people that are interested in the same topics, or contain similar attributes. There may also be elements of a simple CRM feature offering the ability to store various details such as campaign statistics, messages history’s and other types of reporting.
Ultimately the main advantage of Email Software it that it speeds up the process of direct marketing
Email Client Software is typically a form of an email client. There is a wide marketplace for email clients from the free clients such as Gmail to the local computer clients such as Microsoft Outlook. Each client offers their own advantages and disadvantages and it is typically a practice of trial and error to establish which client (or in some cases clients) fits bests with your requirements.
