Email Marketing is designed to target a specific audience (permission marketing) or a non-specific audience (interruption marketing). This form of marketing can be a great strategy either on its own or used as part of a larger marketing strategy.
Advantages
- Low cost compared to other traditional media marketing
- Results are directly measureable
- Utilized for Email Campaigns with the aid of Mailing Lists
- Environmental benefits
Disadvantages
- Can be seen as spam by many ISPs and/or email clients
- Has a reputation to be used for unwanted solicitations
- Not all demographics may be covered by this strategy
The use of Email Marketing has expanded significantly with the massive take-up of Internet across households and businesses. The introduction of Email Marketing Software has assisted individuals and smaller businesses to also utilize the potential of the Internet for the distribution of Newsletters to either acquire new customers, persuading current customers to purchase some product or to grow the relationship between the business and the customer.
